Today, Messenger from Facebook is announcing the general availability of Messenger API support for Instagram at F8 Refresh. Prior to this announcement, Facebook partnered with Pypestream, a patented AI-powered customer engagement solution, to be included in a small number of select beta testers. Pypestream is adding Instagram messaging to the growing roster of channels it currently supports, which already includes Messenger.
We are delighted that Pypestream is launching support for messaging on Instagram. The Messenger API for Instagram is now available for all developers who make it possible for brands to improve and enhance messaging experiences with customers
Konstantinos Papamiltiadis
VP of Platform Partnerships at Messenger
With the launch of Messenger API support for Instagram, the millions of consumers that interact with or follow the Instagram pages of Pypestream’s clients can now message with these brands via Pypestream, converting consumer interest into direct sales. In an era in which customer service is increasingly becoming a competitive differentiator, Pypestream’s clients can offer an enhanced customer experience with greater flexibility by leveraging this unique capability. 90% of Instagram users follow at least one brand, and enabling easy messaging between Instagram users and the brand itself can strengthen brand loyalty and gain new customers.
“We are delighted that Pypestream is launching support for messaging on Instagram. The Messenger API for Instagram is now available for all developers who make it possible for brands to improve and enhance messaging experiences with customers,” said Konstantinos Papamiltiadis, VP of Platform Partnerships at Messenger. “By integrating the Messenger API for Instagram, businesses and developers can effectively scale messaging workflows to better own the customer experience and build more authentic relationships.”
Originally published on BusinessWire.
